Today internet is become more prominent than of that TV ads and old marketing tools like banners and hoardings.
Every business want their presence on the internet. But but , a question ❓ was raised long ago that how Google will show the local data as Google have lots of business registered with it . At that time Google came up with idea and encouraged to user search query with location. And here Google local business played a big role.
What is Google my business ?
Google My Business is a free Google tool for local businesses that allows them to add and maintain their business accounts on Google Properties, specifically Google Search and Google Maps.
Why Google my business is important ?
1. Online presence :
We are all aware that it is critical for your company to appear on Google anytime someone searches for your company, one of your products or services in Google search or Google Maps.
2. Google holds 80 % world wide search share
as per one survey every day 80 % people search in their local area for products, purchases online every day.
3. 70 % people visited
who did local search on Googl businesses which are having map, business hours and telephone numbers ( hubspot survey)
4. Helps to increase walk ins :
The best feature of Google my business is Map. Years ago when there was not Map feature people used to find business addresses difficult . But now the scenario has been changed if you are listed with Google my business then customer just have to click on direction and he shall reach to your place.
5. Allow people to share their experiences :
As customer comes to the business place he can instantly share how his / her experience was. Your online reviews serve as a type of social evidence.
6. customer trust
Google my business profile has more reviews and ratings than of Facebook and other websites When prospective clients search for local business listings and read great reviews, they realize you’re a company they can rely on. it’s more helpful to build Customer trust.
7. Helps in increasing new clients
As customer trust been built it helps to gain new clients. As your presence is on map people likely to visit at your place.
8. Connecting with your client is easy :
As customer is local if he have any question you can connect with him answer their queries. Also You have the opportunity to comment to a customer’s review when they leave one.
This has the power to change a negative client experience into a positive one and entice them to return. It is also significant since it demonstrates to any customer who reads your reviews how you handle your customers.
9. It is absolutely free :
Yes this is absolutely free service by Google. You can create your profile free of cost here even you can set your Google my business free website. It provides options to showcase your products , you even can share your business updates with pictures.
10. sales :
local search frequently provides a better return on investment than other digital marketing methods. It enables you to attract more customers via clicks and phone calls.
You’re missing out on a lot of visibility that any other sane business owner would love to have if you don’t have a Google My Business listing. Google will show your website, phone number, address, menus, services and far more to people trying to find businesses like yours. It’s a free tool that can significantly boost your local search presence.