Though you are start up business or medium business or large businesses there is a common question when it comes to Advertising digitally that which platform is better Facebook or Google as looking to their popularity. And both are dominant giant in their perspective client handling digitally. Facebook has more than 2.5 billion users and on other hand Google handles 3.5 billion users queries daily.
Business , marketers have always a question that both platforms work digitally then what is the difference between advertising on these platforms?
Well the answer for the question is in this blog.!
1. Reach :
Both have big share of Market reach. Google as is a online Advertising platform where you reach the people who are searching for your products, means they are interested in product like you and they will ask Google for it. people see Google as advisor, they take Google as problem solver. people seek answers , solutions from Google. Facebook ad is more of digital billboard , suppose I searched for Navratri dress on Google or house on rent on Google Facebook will display the ad for me.
When you advertise with Google your ad will be displayed on Google’s display network , YouTube , Google Play Gmail and their partners site.
On Facebook people post a variety of information on social media, such as their interests, likes purchase and so on . That is why advertising on such a massive social media where people’s engagement is more Facebook allows you to With Facebook ad your ad will displayed on Face book page , Facebook market place , Instagram feed , messenger , video feeds , right hand column
2. demographics :
In terms of demographical data Facebook is superior due to following factors
AGE
Gender
Behavior
Likes
Relationship
Interest etc
While Google ad much bit complicated in this context there are lots of people who don’t provide such information to Google, Google knows what they are searching for but they don’t know if he like it or not. Yes they have some sort of information according to their search pattern. But Facebook is more precise in all of this data.
3. Target audience :
when you search for the query buy mobile phone or classes in Ahmedabad Google knows what exactly you are looking for or want to buy This is called nevigational query . while Facebook has informational query based upon your likes and search. So when it comes to intent query Google is good for that. Means targeting audience who really want to purchase or really interested in product then Google ads can be a good option.
4. Costing
When it comes to costing Google is more expensive than of Facebook ads . Estimated cost of Google reach is around $2.30 to $ 2.70 while Facebook charges $ 0.20 to $0.30 depending upon various factors.
5. Creating fan base brand building :
If you want to communicate with your fans then Facebook is great option for you
Building a fan base is achievable with Facebook ad by promoting your Facebook Page, It is also possible with Google Ads but you have to go for YouTube channel then.
6. Retargeting :
In context of Retargeting or remarketing both platforms have fantastic features.
Conclusion : Facebook is more concerned with brand recognition, whereas Google is concerned with providing results at the time of search. It all depends on the type of business you’re running.
While Google is superior in terms of purpose, Facebook is far superior in terms of demographics.
Because of our likes and shares, they simply have more data. Also, keep in mind that YouTube videos may receive some traffic if they appear in Google Search results.
Remember that YouTube is owned by Google. Finally, Facebook is less expensive, which may be appealing to people with a limited marketing budget.
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