Email is routinely rated as one of, if not the, promotion tool with the highest ROI Email marketing showcases your products and services while also building a strong relationship with both current and potential customers. Hundreds of small and medium businesses utilize email marketing all over the world. Those who are inexperienced with this kind of advertising may not know why it is so popular among businesses in a range of industries – but here are ten reasons why email marketing is regarded as the most effective promotional medium
1 Cost :
one of the most important feature of email marketing it comes with very low budget compare to other marketing advertising tools. No print or post cost for this you can achieve your marketing goals with good appealing content emails.
Agreed there is minimum cost to send thousands of emails but it’s definitely very low than the other marketing channels
2 Easy to use :
E-mail marketing doesn’t required huge marketing and technical team. It . It is most flexible marketing channel you can execute most effective marketing campaign with good content , appealing subject line , images , and videos.
3 one to one marketing :
social media post however address in general to customers while e-mail marketing gives you a chance to put your brand message in inbox of your customers. It appeals your customers directly, whether it’s in the form template , subject line or e-mail body. E-mail marketing is the most effective way to connect your customer personally. It also gives personal experience to the customers.
4 Vast reach :
Nowadays every second person has e-mail. And according to one survey 98 % people check their emails. At One time you can reach over the thousands of customers Email marketing provides for your firm is a significant benefit. Email marketing provides you a real time customer reach.
5 High conversion rate :
E-mail marketing is not a forced promotion this is when customer is willing to receive an updates means he is very much interested in your services. Majority of these customers . The majority of businesses that use the platform deliver messages only to individuals who have signed up to receive them. This can result in substantially higher conversion rates because a company is just targeting customers who are already interested in their brand.
Email marketing is one the most beneficial marketing tools with the 120% returns on investment.
6 Easy to measure your results
Email marketing allows you measure your campaign’s success with delivery rates, click through , subscription rates, and opening rates you can easily measure how your email campaigns are performing and these metrics can’t be ignorable as they are important aspects of your whole campaigns. These measurements helps you to improve your campaign results you can change the campaign if they are underperforming , or spamming.
7 instant impact :
Because of the quickness of email, a firm can begin seeing benefits within hours of sending its emails. A twenty – four – hour sale is an excellent marketing strategy that can be used via email since it creates a sense of urgency and persuades subscribers to take fast action. Businesses generally have to wait weeks before they see sales as a consequence of print or broadcast advertising, and even then, how can they be certain what prompted the purchase?
8 Automations :
Email automation marketing is a common way for businesses to promote their services continuously and automatically.
For example you have a ongoing sale and your customer left without buying or just adding a product into cart you reminder been sent to them for completing purchase . Or new price update for the product they were interested in
9 All in one :
A marketer’s ambition is to have a one-of-a-kind individualized value offer for each and every prospective buyer. While advertising isn’t quite there yet, marketing strategy does a good job of coming close.e-maill marketing comes with all in one package. Low cost budget for those who have low marketing budget , because it is easy to use non technical person with some basic knowledge such as creation of template can create campaign. You get customer engagement , loyalty as it address customer personally. Clients feel linked to your business when they continue receiving and individualized emails, laying the groundwork for trust and trustworthiness.
10 relationship and brand value :
as already discussed Email adds a level of customization that other marketing platforms don’t have such flexibility such as staring email with
Customer’s name ,
This goes a very long way toward developing relations with customers. Email helps to target out to prospects and customers in a constructive way to demonstrate your excitement and interest. People will notice your enthusiasm.
When you combine personalization and reactiveness, you have the components for strong connections. However, if you use email to develop trust, you can use it to drive your marketing home and really capitalize on great relationships. One of the important this is as customer feel personal service you own your customer data that too totally personal.
So if you are considering to go e-mail marketing campaign and still not sure hope this post will give you a brief benefits of email campaigns.